Aibryd Founder, Izadora Verlic, comes from fashion design. Her background experiences make her question how design affects our lives and how materials influence design.

She believes that what influences design today are:
our lifestyle
shifts in trends
new materials
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Which means design changes through the application of new materials and functionalities. Design is planning, it’s intervening, it’s changing things.
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Aibryd brand through design thinks about functionality, sustainability, and innovative technologies.

We observe our changing lifestyles, which are more and more hybrid. And requires from us to adapt to unpredictable challenges and proving yourself in countless roles. Through design modification we want to create collections that would simplify the transition between our countless roles.
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We characterise hybrid living.

At Aibryd, we collaborate with material scientists and co-create capsule collections that would meet the needs of consumers and introduce innovative materials to the fashion market. Aibryd becomes a translator, a connector and a mediator between the industries or disciplines. We take an analitical approach that shapes our design decisions.

We stand for collaboration. So we partner with material science start-ups and other individuals across industries with diverse skills. The result is learnings from mutual improvements that make sustainable transformation happen faster. This collaboration, this knowledge and resource sharing, this cross-pollination of ideas fosters collective problem-solving and cultivate sustainable fashion solutions, triggering vital shifts in the industry

Through collaborations with material science professionals we facilitate transmission of knowledge and research to fashion and artistic creation.

In doing so we aim do build a Hybrid Life Kit collection through various capsule launches.